Commercial Showcase Event

Expert Input

A new pan African and Middle Eastern telecommunications operator was planning a major political and commercial ‘Showcase’ of its new business (market drivers & rationale, business concept products & service offerings, regulatory requirements, etc.) The Showcase included invited political leaders, dignitaries and business leaders from a number of countries from across the region.

During the planning phase expert advice and guidance was provided which included:

• independent review of planning
• guidance on planning:
• venue planning
• protocol
• event planning
• event management
• travel
• development of event Runsheet (minute by minute timings).

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